In recente years, Tourism in Portugal has shown an exponential growth and development, quite significant for the current economy. This course aims to provide future professionals with technical skills that will enable them to identify and recognise the key elements in the search for a tourist destination. The participation in this course will allow the investment in human capital to constitute a promising offer for companies. The technician in Tourism Product Development will have a clear vision of the sector, namely the ability to design tourism products and services and promote their sale to potential customers.
COURSE OBJECTIVES
A) Plan and design tourism products and/or services according to market trends;
B) Design and promote special incentive programmes for organizations and tailor-made packages according to market trends;
(C) develop tourist itineraries and routes according to market trends;
D) Elaborate the process of evaluating customer satisfaction with the service provided, ensuring the company's service quality policy;
E) Elaborate and develop business plans and Tourism Marketing, including Digital Marketing;
F) Elaborate market studies related to the segmentation of customers and markets, taking into account the interests, motivations and profiles of consumers;
G) Elaborate and manage methods and techniques for inventorying and evaluating resources, as well as their valuation and attractiveness;
H) Promote the sustainability of the social, cultural, environmental and economic development of the tourism sector;
I) Manage digital tools and platforms necessary for the implementation of sales actions for tourism products and/or services;
J) Develop high ethical and deontological standards, within the highest quality standards in tourism companies;
K) Implement people management practices in order to optimize the performance of each one and the company as a whole;
L) Prepare and monitor the implementation of events, conferences, creative animation programs and special programs for groups.
ACCESS REQUIREMENTS
- a) Holders of a secondary education or equivalent qualification;
- b) Those who have passed the particularly appropriate tests aimed at assessing the ability to attend higher education for those over 23 years of age, conducted for the course in question, under the terms of Decree-Law No. 64/2006 of March 21;
- c) Holders of a technological specialization diploma (DET), a higher professional technician diploma or a higher education degree, who wish to be requalified.
ADMISSION CONDITIONS
Admission conditions are based on knowledge and skills, at the level of secondary education, in one of the areas defined for the course (Economics, or English, or Portuguese).
The verification of admission conditions is carried out by documentary evidence, namely in the cases of:
1) Candidates referred to in point a) of the Access Requirements, by submitting a secondary education diploma or legally equivalent qualification;
2) Candidates referred to in point b) of the Access Requirements, by submitting documentation from the higher education institution where the tests were carried out, describing them and clarifying their content, as well as the respective classification;
3) Candidates referred to in point c) of the Access Requirements, by passing a capacity assessment test carried out in accordance with the course regulation;
4) Candidates referred to in point d) of the Access Requirements, by presenting a diploma that proves ownership of the qualification.
If candidates do not meet the access requirements, they can acquire them by passing an admission test, whose referential of knowledge and skills corresponds to the level of secondary education in the relevant area (s) for each course. The entrance exam is written, or written and oral, being organized for each professional higher technical course or set of courses.
CAPACITY ACCESSMENT TEST
- The Capacity Accessment Test for candidates who have not completed the secondary education course is written, or written and oral, under the terms provided for in the ISAG Higher Professional Technical Courses regulation;
- The Capacity Accessment Test is based on the knowledge and skills corresponding to the level of secondary education, in one of the areas defined for the course (Economics, or English, or Portuguese);
APPLICATION
- The application is submitted to the ISAG Admission Office;
- The application process is carried out online on the Sigarra platform at www.isag.pt, or in person at ISAG and must be accompanied with the following documents:
a) Curriculum vitae correctly prepared according to the European model (available on the ISAG website);
b) Academic Certificate with information on the level of academic and / or professional qualification (must be authenticated);
c) Identity Card or Passport;
d) Other elements considered relevant for the assessment;
e) Photo.
SELECTION CRITERIA
Candidates will be selected and ranked according to the following order of criteria:
1. Candidates with complete portuguese secondary education or legal equivalente, taking into account the final classification of the qualification with which they apply;;
2. Holders of a technological specialization diploma (DET), a higher professional technician diploma or a higher education degree, who wish to retrain, taking into account the final classification of the qualification with which they are applying;
3. Candidates who, having passed all subjects in grades 10 and 11 of a secondary school course, or legally equivalent qualification, and not having completed secondary school, shall be considered suitable by means of the ISAG capacity assessment test, taking into account the final classification of the capacity assessment test;
4. Candidates who have passed the particularly appropriate tests aimed at assessing the ability to attend higher education for those over 23 years, for the course in question, under the terms of Decree-Law No. 64/2006 of March 21, taking into account the final classification obtained in that test;